A little about me 

i've been a writer/creative director at some of australia's largest advertising agencies. extensive experience in brand strategy development, direct and digital marketing, membership and loyalty programs. Proven track record on Australia’s best known and loved brands.

• i'm currently a senior copywriter, CREATIVE & strategy DIRECTOR AT leap
  agency IN MELBOURNE working across all channels for clients like
  aveo retirement and aged care, charles darwin university, fruitbox,
  glaucoma australia amongst others.

• I spent 18 months as A SENIOR COPYWRITER & direct response lead, at
  Cummins & Partners working predominantly in retail, digital And social
  channels on energy Australia and specsavers.

• for three years prior to this i was creative director at hardwire in
   melbourne. part client-facing senior executive, with responsibility for
   the development of brand and communication strategy, part hands-on
  'creative', I worked for clients like REI Super, Lonsec, Hostplus,
   BHP Billiton, Defence Bank, IFM Investors and The Department of Human
   Services. 

Tweets by @stevenhurley

MY NIKON LIFE

WEBSITE, ADVERTORIAL, REVIEWS, FEEDBACK, CURATION, MODERATION

ASSIGNMENTS

WORKHEALTH: DIRECT MARKETING STRATEGY & CREATIVE

CUSTOMER ACQUISITION

CUSTOMER RETENTION

PARTNERSHIPS

STAFF HEALTH & WELLBEING PROGRAMME

MYER: LOYALTY

PLAN BIG: COMMUNITY ENGAGEMENT

TELSTRA: TELECOMMUNICATIONS

NSW GOVERNMENT: 8700 PUBLIC EDUCATION

EDITORIAL CONTENT

CUSTOMER ENGAGEMENT

ONLINE CONTENT CREATION

GAMIFICATION

SOCIAL NETWORK ENGAGEMENT & MODERATION

GOOGLE: B2C TECHNOLOGY SALES & ACQUISITION

TESTAMONIALS

EMAIL MARKETING

DYNAMIC COLLATERAL

SPORTS MARKETING: AFL, ST KILDA FOOTBALL CLUB

MEMBERSHIP ACQUISTION, RETENTION & CHURN REDUCTION

MEMBERSHIP TIER RECOGNITION & CARD DESIGN

2009 MEMBERSHIP COLLATERAL

2010 STAFF POSTERS

2010 MEMBERSHIP COLLATERAL

JETSTAR CREDIT CARD

DIRECT MAIL ACQUISITION

LJ HOOKER: REAL ESTATE MARKETING

GOLF LINK AUSTRALIA: SPORTS MARKETING

ACQUISITION & USAGE

PRINT & PRESS

WEIGHT WATCHERS: HEALTHY LIFE AWARDS

WEBSITE, EMAIL, PRESS

KRISPY KREME: FMCG

ONLINE PRODUCT GUIDE

EMAIL MARKETING

POINT OF SALE

UBANK: FINANCIAL INSTITUTIONS

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